What You'll Learn

What We Cover

Phase 1: Project Setup

Client qualification, discovery questionnaires, proposal writing, contract negotiation, deposit collection

Phase 2: Design Process Management

Setting internal milestones, research presentation, concept development strategies, internal review before client presentation

Phase 3: Client Communication

Presentation skills, explaining design decisions, managing feedback sessions, handling difficult conversations, revision protocols

Phase 4: Project Completion

File preparation and organization, usage guidelines documentation, final delivery procedures, follow-up and testimonial requests

5 weeks with real project simulation. Includes contract templates, proposal examples, and presentation decks.

You can design brilliant logos and still fail as a professional if you can't manage client relationships. This program covers everything that happens around the design work: discovery calls, writing proposals, presenting concepts, handling revisions, and getting paid.

The biggest issue most designers face isn't creativity—it's scope creep, endless revisions, and clients who can't articulate what they want but know they don't like what you showed them.

Setting up projects correctly

We start with intake: asking the right questions before you agree to anything. What's the actual budget? Who makes final decisions? What's the timeline? What assets do they already have?

You'll learn to write clear proposals that prevent misunderstandings later. How many concepts will you present? How many revision rounds are included? What's the timeline? What formats will they receive?

• Conducting effective discovery sessions and creative briefs
• Pricing strategies for different client types and project scopes
• Presentation techniques that guide clients to good decisions
• Managing feedback and knowing when to push back
• Contract templates and protecting yourself legally

This isn't theory—you'll role-play difficult client scenarios, practice presenting to non-designers, and develop your own process documents. The goal is to finish projects smoothly with happy clients who pay on time.