Learning logo design without the usual fluff
We run live webinars where people learn to build logos that actually work. No theories about creative awakening—just techniques, critique sessions, and real feedback from designers who've shipped hundreds of marks.
Numbers that tell the story
We've been running these sessions since early 2023. Here's what happened when people showed up and put in the work.
From solo freelancers testing the waters to in-house designers looking to sharpen specific skills
Most stick around because sessions are weekly, digestible, and you can ask questions without feeling lost
Each one recorded, archived, and available so you can revisit tricky concepts or catch up if you miss a session
Not assignments for the sake of it—actual portfolio pieces critiqued by instructors and peers
Who learns here
People arrive with different backgrounds, but they share one thing: they need logo skills that work in real projects, not just theory.
Freelancers starting out
You've done a few projects but clients keep asking for logo work and you're not confident quoting or delivering. You need a system that removes guesswork.
Designers switching focus
You work in web or print but want to specialize in brand identity. You understand design principles but logo construction feels like a different discipline.
Agency teams upskilling
Your studio handles brand projects and you want your team working from the same playbook. Consistency matters when multiple people touch client work.
What actually happens in sessions
Live instruction blocks
Instructor demonstrates a specific technique—grid construction, geometric refinement, kerning optical adjustments. You watch, take notes, ask questions in real-time.
Hands-on practice windows
Screen shares end, you open your tools and try the technique yourself. 15-20 minute work sprints where you apply what was just shown.
Group critique rounds
Share your attempt, get specific feedback. Not vague encouragement—actual notes on proportion issues, contrast problems, alignment fixes.
Revision cycles
Between sessions you refine based on feedback. Upload iterations to the class board. Instructors comment asynchronously so you're not stuck waiting.
What this isn't
- Pre-recorded lectures you watch alone
- Generic design theory without application
- One-way presentations with no interaction
- Assignments graded weeks later
- Motivational content about finding your style
What you get instead
- Live sessions twice weekly with active participation
- Immediate application of each technique shown
- Real-time Q&A and troubleshooting
- Feedback within 24 hours on all submissions
- Specific technical skills you use the next day
Sessions run on fixed days each week. Miss one? Recording appears in your dashboard within 2 hours. All materials stay accessible after the program ends.